Technical & Specialist Sales

This course is essential for sales professionals looking to advance their careers or for those looking to upskill in the field of technical and specialist cloud sales. On this course, you will learn cloud computing concepts and gain sales planning and customer engagement skills that will enable you to make a convincing business case for organisations looking to move their infrastructure to the cloud. Ultimately, the course will enable you to successfully sell technical and specialist cloud services to the global marketplace.  

Digital Skills Academy
Course Starts:
April 30, 2018
Course Ends:
July 20, 2018
Registration Closes:
April 23, 2018
12 weeks plus final assessment
Effort Per Week:
12 hours
Delivery Mode:
Digital Marketing and Sales
Single Payment:
Total fees
Two Instalments:
On purchase
After 5 weeks
Total fees

Course Introduction

In spite of the hype surrounding cloud infrastructure, moving to cloud services makes perfect business sense for small and large organisations alike. 

This course will take you through the technological and financial benefits of the cloud and provide you with an understanding of cloud concepts such as elasticity and virtualisation. Once equipped with this core knowledge you will be able to make an educated case for why a prospective client would benefit from the cloud and be able to confidently present, negotiate and close the sale. 

Through Digital Skills Academy’s experiential learning approach, you will also have an opportunity to apply and embed your new skills whilst on the course.

How Will This Course Help To Advance Your Career

The cloud computing sales sector is one of the largest employers globally. From improving your prospecting, qualifying and planning skills to honing your sales presentation and communication skills and learning how to successfully sell technical and specialist cloud services, the course will provide a range of in-demand specialist skills that will accelerate your career in this growing field. This course will also equip you with the skills and experience to form solid business cases regardless of the technical aptitude of your audience. 

On completion of this course, you will have covered:

  • The case for the cloud
  • The difference between cloud models
  • The meaning of Big Data
  • Media Delivery in the cloud
  • How to write winning sales proposals
  • How to make effective sales calls
  • Knowledge of cloud computing concepts such as virtualisation and storage
  • Knowledge of Amazon AWS products & services
  • Insights into the economics of the cloud
  • Understanding of an effective sales process

On completion of this course, you will have created the following assets:

  • A written proposal for an organisation intending to move to the Cloud. The written proposal must be a convincing business case.
  • A written proposal making the case for a SaaS solution.

As part of our application process, you will take a simple, online suitability assessment for your chosen course. Based on your answers, this will confirm that you have the skills and experience required for a successful outcome.

12 hours (comprising a weekly average of 6 taught hours plus 6 additional hours on average for self-study, research and group work)

You will be given a number of course-specific assignments that both reinforce the learning and give you work-based experience of applying your new skills. All assignments are subject to a rigorous assessment framework. To complete this course successfully you will have to complete specific assessments around a cloud business and a written sales proposal as well as weekly quizzes.

Key Benefits Of Online Short Courses

Learn Through Work-Based Experience

You’ll be working on assignments and projects, including the development of your own web service, that present work-based strategic business challenges and demanding customer requirements.

Build A Compelling Portfolio

Whether you’re looking to accelerate your career or perhaps preparing for your next career move, you’ll complete the course with a cutting-edge portfolio to help you reach your career aspirations.

Reinforce The Learning

Our Live Syncs and Mentoring sessions enable you to tap into the knowledge of our lecturers in real-time and support your development of invaluable group-working skills.

Learn From The Experts

All Digital Skills Academy lecturers blend academic excellence with professional experience. Their knowledge and skills have been applied and stress-tested over many years in the real world.

Enjoy The Learning Experience

Digital Skills Academy short courses are based on a proven, flexible learning methodology. You’ll be able to access your courses anytime, anywhere, with a computer, tablet or smartphone. 

Peer Learning

You’ll be part of an online international community of fellow working professionals. You’ll benefit from the advice, support, insights and experiences shared by your peers from across the globe.

Who Our Participants Work For
Participants represent a significant cross-section of global brands from a wide mix of industries, including the following:

What Our Participants Say About Digital Skills Academy Programmes

“Digital Skills Academy helps you to look beyond what you think you know. It brought me up to date with the digital industry across the world. We were not spoon-fed, it was up to each participant to work the programme and form our own opinions.” – David Kavanagh, Digital Skills Academy Participant

Frequently Asked Questions

Is any technical knowledge assumed?

No. While we cover a lot of technical details, no prior knowledge is assumed. We will effectively start from the basics. If participants do have prior technical knowledge undoubtedly this will be useful.

Is there any specific Cloud platform that we will focus on?

We will be looking at Amazon Web Services though many of the concepts covered can just as easily be applied to other services such as Microsoft Azure, Google Cloud Platform and Rackspace.

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