Digital Product Management

In today’s competitive and data-driven economy, Digital Product Management is one of the core functions in an organisation’s digital ecosystem. Whether you are looking to launch your own digital venture or expand your knowledge to boost your career in this multi-disciplinary field, this course will enable you to develop effective Digital Product Management strategies and teach you the mind-set and tools required to drive world-leading product innovation.

Digital Skills Academy
Course Starts:
Course Ends:
Registration Closes:
4 weeks plus final assessment
Effort Per Week:
16 hours
Delivery Mode:
Digital Marketing and Sales
Single Payment:
Total fees

Course Introduction

This course provides you with the understanding and skills to successfully introduce products to markets. You will use contemporary methods and strategies that are implemented by successful startups and large organisations in the digital space and understand how to identify digital opportunities as well as launch and manage products.

You will examine the role of Product Manager, the use of customer research processes and tools to underpin successful data-driven approaches, and gain analytical skills by working with a range of effective KPIs. Through Digital Skills Academy’s experiential learning approach, you’ll also have an opportunity to apply and embed your new skills whilst on the course.

How Will This Course Help To Advance Your Career

As digital products including apps and other software are becoming increasingly integrated in our digital economy, so does our need to understand how these products can offer value. This practical course provides you with the guiding principles, methodologies, processes, strategies, and tools to market high-value products and so stand out in front of managers, recruiters or investors.

On completion of this course, you will have covered:

  • The business landscape of Product Management, the role of the product manager and the tasks and responsibilities – and their unique and powerful way of thinking
  • The Digital Product Management Life Cycle, including the lean start up methodology, and the traditional/document driven approach practiced by larger organisations
  • Performing market research and working with market requirements; analysing a business case and designing business models; mapping out product features, and developing product roadmap
  • Working with product requirements, product feedback strategies and defining your analytic strateg
  • Product optimisation and prioritisation strategies; reporting and decision-making process and strategies
  • Sustainable pricing models, strategies and techniques
  • The ability to successfully introduce and manage digital products
  • The ability to maintain successful relationships with important adjacent functions of the business

On completion of this course, you will have created a product roadmap that aligns your product vision with product goals and metrics.

As part of our application process, you will take a simple, online suitability assessment for your chosen course. Based on your answers, this will confirm that you have the skills and experience required for a successful outcome.

16 hours per week (comprising a weekly average of 8 taught hours plus 8 additional hours on average for self-study, research and group work)

You will be given a number of course-specific assignments that both reinforce the learning and give you work-based experience of applying your new skills. All assignments are subject to a rigorous assessment framework. Assessments for this specific course will include a weekly quiz and a research piece into product management.

Key Benefits Of Online Short Courses

Learn Through Work-Based Experience

You’ll be working on assignments and projects, including the development of your own web service, that present work-based strategic business challenges and demanding customer requirements.

Build A Compelling Portfolio

Whether you’re looking to accelerate your career or perhaps preparing for your next career move, you’ll complete the course with a cutting-edge portfolio to help you reach your career aspirations.

Reinforce The Learning

Our Live Syncs and Mentoring sessions enable you to tap into the knowledge of our lecturers in real-time and support your development of invaluable group-working skills.

Learn From The Experts

All Digital Skills Academy lecturers blend academic excellence with professional experience. Their knowledge and skills have been applied and stress-tested over many years in the real world.

Enjoy The Learning Experience

Digital Skills Academy short courses are based on a proven, flexible learning methodology. You’ll be able to access your courses anytime, anywhere, with a computer, tablet or smartphone. 

Peer Learnin

You’ll be part of an online international community of fellow working professionals. You’ll benefit from the advice, support, insights and experiences shared by your peers from across the globe.

Who Our Participants Work For
Participants represent a significant cross-section of global brands from a wide mix of industries, including the following:

What Our Participants Say About Digital Skills Academy Programmes

“I believe the course teaches you to be adaptable and prepares you for real world situations and experiences.” – Filch O'Neill, Digital Skills Academy Participant

Frequently Asked Questions

Are any additional resources needed to complete this course?

All the resources you require will be provided within this course and extra web-based resources such as official documentation will be highlighted.

How much existing knowledge of digital product management do I require?

We assume that you have no prior knowledge of Digital Product Management. The course is ideal as a practical introduction but also includes tips and insights for someone who wants to build on their existing knowledge.

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