Technical & Specialist Sales

On this course, participants will learn cloud computing concepts and gain sales planning and customer engagement skills that will enable them to make a convincing business case for clients looking to move their infrastructure to the cloud. Ultimately, the course will enable participants to successfully sell technical and specialist cloud services to the global marketplace.  

Digital Skills Academy
Course Starts:
April 30, 2018
Course Ends:
July 20, 2018
Registration Closes:
April 23, 2018
12 weeks plus final assessment
Effort Per Week:
12 hours
Delivery Mode:
Digital Marketing and Sales
Single Payment:
Total fees
Two Instalments:
On purchase
After 5 weeks
Total fees

Course Introduction

In spite of the hype surrounding cloud infrastructure, moving to cloud services makes perfect business sense for small and large organisations alike.

Taught by an industry expert lecturer, this course will provide participants with a deep understanding and skill set to propose, present, negotiate and close technical and specialist cloud sales. The course will give participants a deep understanding of the technological and financial benefits of the cloud and cloud concepts such as elasticity and virtualisation. Once equipped with this core knowledge participants will be able to make an educated case for why a prospective client would benefit from the cloud.

Impact On Upskilling Talent Pools

This course is for participants looking to acquire advanced skills in technical and specialist cloud sales or sales professionals who are looking to expand their current skill set and specialise in selling cloud services. Organisations who are looking to address or expand digital skills amongst their existing talent pool will significantly benefit from this course. Firstly, organisations will gain a competitive advantage by upskilling their talent with the skills and experience needed to reach successful sales outcomes. Secondly, upskilling is a vital enabler of recognition and retention for critical staff.

On completion of this course, participants will have covered:

  • The case for the cloud
  • The difference between cloud models
  • The meaning of Big Data
  • Media Delivery in the cloud
  • How to write winning sales proposals
  • How to make effective sales calls

On completion of the course, participants will have gained the following set of skills immediately applicable to their business environment:

  • Knowledge of cloud computing concepts such as virtualisation and storage
  • Knowledge of Amazon AWS products & services
  • Insights into the economics of the cloud
  • Understanding of an effective sales process

On completion of this course, participants will have created the following assets:

  • A written proposal for an organisation intending to move to the Cloud. The written proposal must be a convincing business case.
  • A written proposal making the case for a SaaS solution.

As part of our application process, participants will take a simple, online suitability assessment for their chosen course. Based on their answers, this will confirm that participants have the skills and experience required for a successful outcome.

12 hours (comprising a weekly average of 6 taught hours plus 6 additional hours on average for self-study, research and group work)

Participants will be given a number of course-specific assignments that both reinforce the learning and provide work-based experience of applying new skills. All assignments are subject to a rigorous assessment framework. To complete this course successfully participants will have to complete specific assessments around a cloud business and a written sales proposal as well as weekly quizzes.

Key Benefits Of Online Short Courses

Work-Based Experience

Participants work on assignments that present work-based business challenges. They experience and meet the exacting demands of digitally-enabled change.

Collaboration Skills

Participants develop both the digital skills required by your organisation and the team-working skills needed to exploit them successfully.

Expand Your Talent Potential

The learning experience enhances the wider business skills required by your organisation. These include a digital mind-set, agile thinking and user-centred design.

Reinforcing The Learning

On Live Syncs and Mentoring sessions, participants tap into the knowledge of lecturers in real-time. They provide expert advice on assignments and support the development of group-working skills.

Flexible Learning Methodology

Digital Skills Academy short courses are based on a proven, flexible learning methodology. Content is accessible from anywhere, at any time via a computer, tablet or smartphone.

Peer Learning

Participants are part of an online international community of working professionals. So they and your organisation benefit from the insights and experiences shared by peers from across the globe.

Participant Employers

Participants represent a significant cross-section of global brands from a wide mix of industries, including the following:

Corporate Partner Feedback

“We are on the search for new skills - we are rolling out new functionality in Corporate Banking, Retail Banking, Insurance and Finance in all of the nineteen countries that we’re in. Digital Skills Academy will help significantly to fill those digital skills gaps.” Fanie Van Heerden - Head of IT Solutions, Architecture and Design, Standard Bank Group

Frequently Asked Questions

Is any technical knowledge assumed?

No. While we cover a lot of technical details, no prior knowledge is assumed. We will effectively start from the basics. If participants do have prior technical knowledge undoubtedly this will be useful.

Is there any specific Cloud platform that we will focus on?

We will be looking at Amazon Web Services though many of the concepts covered can just as easily be applied to other services such as Microsoft Azure, Google Cloud Platform and Rackspace.

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