Digital Product Management

With a comprehensive combination of theory and practice, this course enables participants to develop effective Digital Product Management strategies and provides the mind-set and tools required to drive world-leading digital product innovation.

Digital Skills Academy
Course Starts:
Course Ends:
Registration Closes:
4 weeks plus final assessment
Effort Per Week:
16 hours
Delivery Mode:
Digital Marketing and Sales
Single Payment:
Total fees

Course Introduction

This course provides participants with an understanding and skills to successfully introduce products to markets. Participants will use contemporary methods and strategies that are implemented by successful startups and large organisations in the digital space and understand how to identify digital opportunities as well as launch and manage products. They will examine the role of Product Manager, the use of customer research process and tools to underpin successful data-driven approaches, and gain analytical skills by working with a range of effective KPIs. 

Impact On Upskilling Talent Pools

This course is for participants looking to develop a range of skills necessary to identify, analyse and adjust viable digital products in a professional and creative manner. This delivers high-value benefits for organisations that are looking to address or expand digital skills amongst the existing talent pool.  Firstly, effective Digital Product Management delivers significant competitive and cost advantages through improved business strategies. Secondly, upskilling is a vital enabler of recognition and retention for critical staff.

On completion of this course, participants will have covered:

  • The business landscape of Product Management, the role of the product manager and the tasks and responsibilities – and their unique and powerful way of thinking
  • The Digital Product Management Life Cycle, including the lean start up methodology, and the traditional/document driven approach practiced by larger organisations
  • Performing market research and working with market requirements; analysing a business case and designing business models; mapping out product features, and developing product roadmaps
  • Working with product requirements, product feedback strategies and defining your analytic strategy
  • Product optimisation and prioritisation strategies; reporting and decision-making process and strategies
  • Sustainable pricing models, strategies and techniques

On completion of the course, participants will have gained the following set of skills immediately applicable to their business environment:

  • The ability to successfully introduce and manage digital products
  • The ability to maintain successful relationships with important adjacent functions of the business

On completion of this course, you will have created a product roadmap that aligns your product vision with product goals and metrics.

As part of our application process, you will take a simple, online suitability assessment for your chosen course. Based on your answers, this will confirm that you have the skills and experience required for a successful outcome.

16 hours per week (comprising a weekly average of 8 taught hours plus 8 additional hours on average for self-study, research and group work)

You will be given a number of course-specific assignments that both reinforce the learning and give you work-based experience of applying your new skills. All assignments are subject to a rigorous assessment framework. Assessments for this specific course will include a weekly quiz and a research piece into product management.

Key Benefits Of Online Short Courses

Work-Based Experience

Participants work on assignments that present work-based business challenges. They experience and meet the exacting demands of digitally-enabled change.

Collaboration Skills

Participants develop both the digital skills required by your organisation and the team-working skills needed to exploit them successfully.

Expand Your Talent Potential

The learning experience enhances the wider business skills required by your organisation. These include a digital mind-set, agile thinking and user-centred design.

Reinforcing The Learning

On Live Syncs and Mentoring sessions, participants tap into the knowledge of lecturers in real-time. They provide expert advice on assignments and support the development of group-working skills.

Flexible Learning Methodology

Digital Skills Academy short courses are based on a proven, flexible learning methodology. Content is accessible from anywhere, at any time via a computer, tablet or smartphone.

Peer Learning

Participants are part of an online international community of working professionals. So they and your organisation benefit from the insights and experiences shared by peers from across the globe.

Participant Employers

Participants represent a significant cross-section of global brands from a wide mix of industries, including the following:

Corporate Partner Feedback

“We are on the search for new skills - we are rolling out new functionality in Corporate Banking, Retail Banking, Insurance and Finance in all of the nineteen countries that we’re in. Digital Skills Academy will help significantly to fill those digital skills gaps.” Fannie Van Heerden - Head of IT Solutions, Architecture and Design, Standard Bank Group

Frequently Asked Questions

Are any additional resources needed to complete this course?

All the resources you require will be provided within this course and extra web-based resources such as official documentation will be highlighted.

How much existing knowledge of digital product management do I require?

We assume that you have no prior knowledge of Digital Product Management. The course is ideal as a practical introduction but also includes tips and insights for someone who wants to build on their existing knowledge.

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