Digital Marketing Strategy and Planning

With a comprehensive combination of theory and practice, this course will address the tactics, tools and techniques used in the planning phase of digital marketing strategies. This course will enable participants to gain the right skill set to build qualitative marketing strategies and ready-to-launch digital projects.

Digital Skills Academy
Course Starts:
Course Ends:
Registration Closes:
8 weeks plus final assessment
Effort Per Week:
8 hours
Delivery Mode:
Digital Marketing and Sales
Single Payment:
Total fees
Two Instalments:
On purchase
After 5 weeks
Total fees

Course Introduction

Taught by an industry expert lecturer, this course provides participants with the foundation principles of digital marketing planning and the necessary steps in building effective digital marketing strategies.

Participants will learn about various marketing tactics and digital platforms, understand how to define target audiences, gain messaging techniques, and develop KPI assessment knowledge. Throughout the course, they will also develop their critical, analytical and strategic-thinking skills.

Impact On Upskilling Talent Pools

This course provides participants working in digital marketing or in product development, with a toolkit of strategic planning and operational skills. This delivers strong benefits for organisations that are looking to expand digital marketing strategy skills amongst their existing talent pool. Firstly enhancing strategic-thinking skills within the marketing or product management talent pool maximises business growth and underpins successful business strategies. Secondly, upskilling is a vital enabler of recognition and retention for critical staff.

On completion of this course, participants will have covered:

  • Traditional marketing concepts and digital applications
  • The necessary steps in planning an effective digital marketing strategy
  • Various tactics used in digital marketing such as Search, Display, Email, Social and Mobile
  • How to define target audiences, markets and messaging as the foundations of digital marketing strategy planning
  • How to apply the various digital marketing tactics based on analysis of all available data
  • How to plan strategies based on specific goals and the importance of measuring Key Performance Indicators to assess the effectiveness of your strategies

On completion of the course, participants will have gained the following set of skills immediately applicable to their business environment:

  • The ability to research various platforms to provide relevant data and make informed decisions
  • A fundamental understanding of how any digital marketing strategy can be planned and the ability to evaluate its potential effectiveness

On completion of this course, participants will have created the following assets:

  • A digital marketing strategy plan
  • A social media audit

As part of our application process, participants will take a simple, online suitability assessment for their chosen course. Based on their answers, this will confirm that participants have the skills and experience required for a successful outcome.

8 hours (comprising a weekly average of 4 taught hours plus 4 additional hours on average for self-study, research and group work)

Participants will be given a number of course-specific assignments that both reinforce the learning and provide work-based experience of applying new skills. All assignments are subject to a rigorous assessment framework. Assessments for this specific course will include a weekly quiz, a social media audit assessment and a digital marketing strategy assignment.

Key Benefits Of Online Short Courses

Work-Based Experience

Participants work on assignments that present work-based business challenges. They experience and meet the exacting demands of digitally-enabled change.

Collaboration Skills

Participants develop both the digital skills required by your organisation and the team-working skills needed to exploit them successfully.

Expand Your Talent Potential

The learning experience enhances the wider business skills required by your organisation. These include a digital mind-set, agile thinking and user-centred design.

Reinforcing The Learning

On Live Syncs and Mentoring sessions, participants tap into the knowledge of lecturers in real-time. They provide expert advice on assignments and support the development of group-working skills.

Flexible Learning Methodology

Digital Skills Academy short courses are based on a proven, flexible learning methodology. Content is accessible from anywhere, at any time via a computer, tablet or smartphone.

Peer Learning

Participants are part of an online international community of working professionals. So they and your organisation benefit from the insights and experiences shared by peers from across the globe.

Participant Employers

Participants represent a significant cross-section of global brands from a wide mix of industries, including the following:

Corporate Partner Feedback

“We are on the search for new skills - we are rolling out new functionality in Corporate Banking, Retail Banking, Insurance and Finance in all of the nineteen countries that we’re in. Digital Skills Academy will help significantly to fill those digital skills gaps.” Fannie Van Heerden - Head of IT Solutions, Architecture and Design, Standard Bank Group

Frequently Asked Questions

Are any extra resources needed to complete this course?

All the resources you require will be provided within this course and extra web-based resources such as official documentation will be highlighted.

How much existing knowledge of digital marketing do I require?

We assume that you have no prior knowledge of Digital Marketing. The course is ideal as a practical introduction but also includes tips and insights for someone who wants to build on their existing knowledge.

I already know a lot about Digital Marketing. Besides the certificate on offer, is there anything of value I can learn?

Digital Marketing is constantly evolving, but understanding the underlying principles of how to plan and create an effective digital marketing strategy is often overlooked. This foundational approach to planning a digital marketing strategy ensures you understand the structure on which any effective digital marketing strategy can be created.

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