Web Graphics Design and Production

Designed to help participants develop their knowledge in the field of Web Graphics Design and Production, this course combines theory and practice. It enables participants to harness graphic design tools and software, and to develop ready-to-market layouts for desktop and mobile web applications.

Digital Skills Academy
Course Starts:
April 30, 2018
Course Ends:
June 8, 2018
Registration Closes:
April 23, 2018
6 weeks plus final assessment
Effort Per Week:
8 hours
Delivery Mode:
Digital Design
Single Payment:
Total fees
Two Instalments:
On purchase
After 5 weeks
Total fees

Course Introduction

The course addresses Web Graphics Design and Production by providing participants with the knowledge and skills needed to design, edit and publish graphics, images and texts. Participants will learn how to devise layouts for the web and gain hands-on techniques using Adobe Photoshop and Illustrator. The course will also cover ideation techniques to help participants generate ideas and articulate design decisions in a team.

Each unit is broken up into video lectures and hands-on activities allowing participants to follow the course with a step by step activity to create a graphic element.

Impact On Upskilling Talent Pools

This course is for participants looking to develop a range of skills necessary to capture, manipulate, evaluate and publish Web Graphics Design in a professional and creative manner. This delivers high-value benefits for organisations that are looking to address or expand digital skills amongst the existing talent pool. Firstly, Web Graphics Design and Production delivers significant competitive advantage through improved customer experience. Secondly, upskilling is a vital enabler of recognition and retention for critical staff.

On completion of this course, participants will have covered:

  • Ideation techniques – mind maps and mood boards
  • Design theory – typography, colour theory etc.
  • How to use Adobe Photoshop to create and edit bitmap graphics
  • How to use Adobe Illustrator to create and edit vector graphics
  • How to articulate your design decisions
  • How to enhance photo images

On completion of the course, participants will have gained the following set of skills immediately applicable to their business environment:

  • Understanding effective visual design
  • Intermediate Photoshop and Illustrator skills
  • Knowledge of current design trends

On completion of this course, participants will have created the following assets:

  • Creating a social media campaign collateral
  • Redesigning a website

An awareness of the latest visual design trends and experience in creating digital design work or design experience in a non-digital environment.

As part of our application process, participants will also take a simple, online suitability assessment for their chosen course. Based on their answers, this will confirm that participants have the skills and experience required for a successful outcome.

8 hours (comprising a weekly average of 4 taught hours plus 4 additional hours on average for self-study, research and group work)

Participants will be given a number of course-specific assignments that both reinforce the learning and provide work-based experience of applying new skills. All assignments are subject to a rigorous assessment framework. To complete this course successfully participants will have to complete specific assessments covering digital collateral and branding. They will also redesign a site and take weekly quizzes.

Key Benefits Of Online Short Courses

Work-Based Experience

Participants work on assignments that present work-based business challenges. They experience and meet the exacting demands of digitally-enabled change.

Collaboration Skills

Participants develop both the digital skills required by your organisation and the team-working skills needed to exploit them successfully.

Expand Your Talent Potential

The learning experience enhances the wider business skills required by your organisation. These include a digital mind-set, agile thinking and user-centred design.

Reinforcing The Learning

On Live Syncs and Mentoring sessions, participants tap into the knowledge of lecturers in real-time. They provide expert advice on assignments and support the development of group-working skills.

Flexible Learning Methodology

Digital Skills Academy short courses are based on a proven, flexible learning methodology. Content is accessible from anywhere, at any time via a computer, tablet or smartphone.

Peer Learning

Participants are part of an online international community of working professionals. So they and your organisation benefit from the insights and experiences shared by peers from across the globe.

Participant Employers

Participants represent a significant cross-section of global brands from a wide mix of industries, including the following:

Corporate Partner Feedback

“We are on the search for new skills - we are rolling out new functionality in Corporate Banking, Retail Banking, Insurance and Finance in all of the nineteen countries that we’re in. Digital Skills Academy will help significantly to fill those digital skills gaps.” Fanie Van Heerden - Head of IT Solutions, Architecture and Design, Standard Bank Group

Frequently Asked Questions

Do I have to use Adobe Photoshop and Illustrator?

While there are other, very capable graphic editing applications, the Adobe applications are cross-platform (Windows and OSX). Furthermore, there are still very much the industry standard and proficiency in them is still assumed by prospective employers.

All the step by step activities are based around Photoshop and Illustrator and all assignment deliverables are requested in these file formats.

Which version of Adobe applications should I use?

It's recommended that participants use the latest version of the applications.

What is the purpose of the Rationale Document?

The Rationale Document is an opportunity for participants to explain the design decisions taken. Participants provide insights regarding their design process, concept development, design evolutions etc.

It's a designer's role to make the case for design decisions to stakeholders within organisations/teams or to a client. In that role a designer must articulate why choices were made and avenues pursued without resorting to personal preference. Designers must argue about typeface or colour selections as being aligned with user needs or customer expectations.

Participants may amend the template provided or come up with their own but what is expected in the Rationale Document is insight into decisions made and information on the progression of the design from concept to final execution.

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