Applied Design Technologies Part I

With a comprehensive combination of theory and practice, this course will equip participants with the necessary knowledge and skill set to apply the latest graphic design techniques and production processes in the context of digital projects for the web.

Digital Skills Academy
Course Starts:
Course Ends:
Registration Closes:
10 weeks plus final assessment
Effort Per Week:
7 hours
Delivery Mode:
Digital Design
Single Payment:
Total fees
Two Instalments:
On purchase
After 5 weeks
Total fees

Course Introduction

This course addresses Applied Design Technologies by introducing the theory and knowledge of graphic design production for the web. Participants will learn how to design and edit graphics and imagery, examine how to devise layouts for the web, develop hands-on techniques with Adobe Photoshop and Illustrator and gain a comprehensive understanding of the different types of graphic formats.

The course will also cover design theory and ideation techniques to help participants generate ideas so they can articulate design decisions to others in their team.

Impact On Upskilling Talent Pools

This course is for participants looking to acquire a solid knowledge base and a set of practical skills related to Applied Design Technologies. Organisations who are looking to address or expand graphic design skills amongst their existing talent pool will significantly benefit from this course. Firstly, organisations will gain a competitive advantage when launching new digital projects with a strong emphasis on web development. Secondly, upskilling is a vital enabler of recognition and retention for critical staff.

On completion of this course, participants will have covered:

  • How to apply ideation techniques
  • How to apply graphic production techniques
  • Key design theories – typography, colour theory, Getstalt Principles, layout and semiotics
  • How to use Adobe Photoshop and Illustrator to create and edit bitmap graphics
  • How to articulate design decisions

On completion of the course, participants will have gained the following set of skills immediately applicable to their business environment:

  • Understanding effective visual design
  • Intermediate to advanced Photoshop and Illustrator skills
  • Knowledge of current design trends

On completion of this course, participants will have created marketing collateral and UI elements for a fictional start-up.

As part of our application process, participants will take a simple, online suitability assessment for their chosen course. Based on their answers, this will confirm that participants have the skills and experience required for a successful outcome.

7 hours (comprising a weekly average of 3.5 taught hours plus 3.5 additional hours on average for self-study, research and group work)

Participants will be given a number of course-specific assignments that both reinforce the learning and provide work-based experience of applying new skills. All assignments are subject to a rigorous assessment framework. Specific assessments for this course include a weekly quiz and a logo and banner assessment.

Key Benefits Of Online Short Courses

Work-Based Experience

Participants work on assignments that present work-based business challenges. They experience and meet the exacting demands of digitally-enabled change.

Collaboration Skills

Participants develop both the digital skills required by your organisation and the team-working skills needed to exploit them successfully.

Expand Your Talent Potential

The learning experience enhances the wider business skills required by your organisation. These include a digital mind-set, agile thinking and user-centred design.

Reinforcing The Learning

On Live Syncs and Mentoring sessions, participants tap into the knowledge of lecturers in real-time. They provide expert advice on assignments and support the development of group-working skills.

Flexible Learning Methodology

Digital Skills Academy short courses are based on a proven, flexible learning methodology. Content is accessible from anywhere, at any time via a computer, tablet or smartphone.

Peer Learning

Participants are part of an online international community of working professionals. So they and your organisation benefit from the insights and experiences shared by peers from across the globe.

Participant Employers

Participants represent a significant cross-section of global brands from a wide mix of industries, including the following:

Corporate Partner Feedback

“We are on the search for new skills - we are rolling out new functionality in Corporate Banking, Retail Banking, Insurance and Finance in all of the nineteen countries that we’re in. Digital Skills Academy will help significantly to fill those digital skills gaps.” Fannie Van Heerden - Head of IT Solutions, Architecture and Design, Standard Bank Group

Frequently Asked Questions

Do I have to use Adobe Photoshop and Illustrator?

While there are other, very capable graphic editing applications, the Adobe applications are cross-platform (Windows and OSX). Furthermore, there are still very much the industry standard and proficiency in them is still assumed by prospective employers.

All the step by step activities are based around Photoshop and Illustrator and all assignment deliverables are requested in these file formats.

What version of Adobe applications should I use?

It's recommended that you use the latest version of the applications.

Even though some features and menus may have changed, participants can use older versions of the software if they already have a copy.

There is a version feature comparison list for Photoshop available here and Illustrator here.

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