Industry, Entrepreneurship, Creativity & Innovation

By introducing the essential building blocks of entrepreneurship, business model design and customer development, this course provides participants with the knowledge, critical analysis and creative skills that underpin entrepreneurial thinking in today’s ultra-competitive marketplace.

Digital Skills Academy
Course Starts:
May 14, 2018
Course Ends:
June 15, 2018
Registration Closes:
May 7, 2018
5 weeks plus final assessment
Effort Per Week:
10 hours
Delivery Mode:
Digital Business
Single Payment:
Total fees

Course Introduction

The course focuses on developing effective business models, strategic planning processes and product lifecycle planning. Participants will be introduced to the fundamentals of the lean start-up methodology and gain the skill set and critical business tools to test and validate their ideas in the marketplace.

They will also be introduced to other key entrepreneurship topics such as innovation, crafting a pitch, ideation, finance, strategic decision making, operations management and competition analysis.

Thanks to case study examples, participants complete the course with a tool kit of resources they can engage with in a corporate environment.

Impact On Upskilling Talent Pools

This course is for participants looking to gain a set of strategic business tools and entrepreneurial skills. This delivers particular benefits for organisations that are looking to embed new ways of thinking and land new business opportunities. Firstly, entrepreneurial and creative thinking skills applied to the business world provide a significant competitive advantage through business model innovations. Secondly, upskilling is a vital enabler of recognition and retention for critical staff.

On completion of this course, participants will have covered:

  • Business Model Design
  • Customer Development Model
  • The Lean Start-Up Methodology
  • Innovation & Ideation
  • Financial Concepts
  • The Founders Dilemma, Success & Failure

On completion of the course, participants will have gained the following set of skills immediately applicable to their business environment:

  • The ability to assess any business model to build traction in the marketplace
  • Understanding the building blocks of a business by assessing customer pain points while at the same time putting structures in place to foster business growth

On completion of this course, participants will have created the following assets:

  • Business Model analysis of a selected company
  • In-depth case analysis of a selected company

As part of our application process, participants will take a simple, online suitability assessment for their chosen course. Based on their answers, this will confirm that participants have the skills and experience required for a successful outcome.

10 hours (comprising a weekly average of 5 taught hours plus 5 additional hours on average for self-study, research and group work)

Participants will be given a number of course-specific assignments that both reinforce the learning and provide work-based experience of applying new skills. All assignments are subject to a rigorous assessment framework. Assessments for this specific course include a weekly quiz and a research piece on a selected company.

Key Benefits Of Online Short Courses

Work-Based Experience

Participants work on assignments that present work-based business challenges. They experience and meet the exacting demands of digitally-enabled change.

Collaboration Skills

Participants develop both the digital skills required by your organisation and the team-working skills needed to exploit them successfully.

Expand Your Talent Potential

The learning experience enhances the wider business skills required by your organisation. These include a digital mind-set, agile thinking and user-centred design.

Reinforcing The Learning

On Live Syncs and Mentoring sessions, participants tap into the knowledge of lecturers in real-time. They provide expert advice on assignments and support the development of group-working skills.

Flexible Learning Methodology

Digital Skills Academy short courses are based on a proven, flexible learning methodology. Content is accessible from anywhere, at any time via a computer, tablet or smartphone.

Peer Learning

Participants are part of an online international community of working professionals. So they and your organisation benefit from the insights and experiences shared by peers from across the globe.

Participant Employers

Participants represent a significant cross-section of global brands from a wide mix of industries, including the following:

Corporate Partner Feedback

“We are on the search for new skills - we are rolling out new functionality in Corporate Banking, Retail Banking, Insurance and Finance in all of the nineteen countries that we’re in. Digital Skills Academy will help significantly to fill those digital skills gaps.” Fanie Van Heerden - Head of IT Solutions, Architecture and Design, Standard Bank Group

Frequently Asked Questions

Are any extra resources needed to complete this course?

All the resources you require will be provided within this course and extra web-based resources such as official documentation will be highlighted.

Will we have access to the course lecturer to ask questions?

Participants will be able to ask the course lecturer questions at any time through a special forum set up for this course.

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